Humans have evolved through the years but the some of the ways we do things have not. While it made sense to reward good behavior and punish bad behavior in the Industrial age, it is now the Information age and such motivation techniques do not apply as much. In this easy-to-read yet engaging work of nonfiction, Daniel Pink examines a more appropriate way to motivate people today. Calling it “Motivation 3.0,” he puts forth a paradigm in which people are driven to do things for the sake of their love of the task, the opportunity to grow as people and the satisfaction of serving a greater purpose.
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